Launched in 2020, I branded The Trade Desk’s digital advertising news outlet, The Current. Now one of our biggest brand platforms, it boasts hundreds of thousands subscribers, its own podcast, and a major presence at industry events around the world (Cannes Lions, Advertising Week, etc.).
The brief asked for a name that oozes trusted journalism. So we drew on our roots in Ventura, CA, surfing culture to come up with something that evoked constant change and the most au courant reporting in digital advertising. I’ve also led creative across multiple campaigns and activations. Check some of them out below.
Role: Senior Copywriter
Projects: Naming, branding, 360 campaigns, activations
