The internet shouldn’t belong to a handful of tech monopolies. So we decided to call out their stranglehold on the digital advertising ecosystem and unfair business practices with a campaign that eventually grew into a brand platform. All in the name of keeping the internet free and open for everyone.
:60 Anthem
Google NewFronts
We strategically targeted OOH placements to reach attendees of Google’s NewFronts TV event. These are mocks, but I swear this really happened.
Bryant Park spectacular 1 (Google NewFronts)
Bryant Park spectacular 2 (Google NewFronts)
Cannes Lions
We brought our messaging to OOH on the Palais. It was also the theme of our tent that year.
